Ohio University Greek Life: Don’t Forget Your Oxford Polos, Salmon Pink Shorts and Sperrys

Photo via OU Greek Life's Facebook

Compared to a lot of other schools, Ohio University’s Greek community comprises a small part of the student population. With about 33 Greek-letter organizations, both social and academic, there are about 1,600 students involved at our university, which works out to about 11% of the student body. This seems like a high percentage but when you tell someone you’re a member of a Greek organization at OU, people generally pass judgment on you and pigeonhole you as a “bro” or “sorostitute.”

There are many reasons why people join Greek organizations; to meet new people, they might have had a family member that was a part of the organization, some people do it to get out of living in the dorms sophomore year, some want to be involved in the politics within the frat and IFC, and some people do it just to network. Whatever their reason, there is a lot that can be gained from joining a Greek organization.

Once you are a member, you own part of the organization, have a closer bond with your brothers/sisters, and strive to attain a certain amount of respect for the organization you’re a part of. I was in a frat for about 3 years of my college experience and it provided me with some of the best memories of my college experience. Even though I’m no longer a member, it still holds a place in my heart and I encourage others to join if it’s something that they’re interested in.

Photo via Ohio Weslyan University Website

Ohio University’s Greek Life’s use of social media is both good and bad. They have a Facebook and a Twitter account, both of which post important, pertinent information about what is going on in their Greek community. However, it appears that they interact with other organizations more than they do with individual students. If I were in charge of their social media, it would make more sense to me to direct my attention at individuals to show that you’re really concerned with the person and not just getting your recruitment numbers higher.

The Greek Life Facebook Page currently has 526 “likes,” which amounts to about one-third of the total members on campus. This is surprising to me because most people that are involved in Greek organizations take a lot of pride in their chapter and Greek life in general. My friends that are in Greek organizations “like” their chapters on Facebook and often make posts on Facebook and Twitter about things that are going on in their chapter.

They aren’t as active on Facebook as they are on Twitter, which doesn’t make a whole lot of sense because there are a lot more students on Facebook. Their most recent post is from October 4, 2010, and the post before it is from August 17th, 2010, and most of the posts are things that would only appeal to people already involved. Since I’m assuming that most of the people that “like” their page are already part of Greek Life, it makes sense why they post the things they do such as links to the new OUWPA and IFC websites.

The info section on their page leads you most places you would need to go; their office, website, phone number, Twitter page, et cetera. However, they just have their Twitter handle listed and encourage you to follow them but I think it would be more helpful to just have a committed link to their page.

Aside from their posts, its been over a month since anyone has posted on their wall and this makes me think that they don’t care about the organization. I know this probably isn’t the case but if you have a public page advocating a certain organization, it would make sense to me that you would want to keep people updated on what is going on.

Photo via blog.sweetcareersconsulting.com

As I said before, they are a lot more active on their Ohio University Greek Life Twitter account than they are on their Facebook. If someone is taking the time to update their Twitter almost every day, I don’t understand why they wouldn’t put the same information on their other pages. It’s very easy to link your Twitter and Facebook accounts with services like HootSuite or by looking at the Twitter apps that are a part of the new Facebook pages. I think this is something they should look into.

Even though they are more active on their Twitter account, they still run into the same problem that they have with their Facebook account; they focus more on interacting with organizations rather than individuals. They often retweet other student organizations events and things related to individual Greek chapters on the campus. For instance, they commend people when it is their chapters Founders Day and events that are going to be taking place in this years Greek Week.

Like I said before, Greek Life isn’t extremely popular here at Ohio University but I think that if they could make it sound more appealing and show that there are a lot of people that really enjoy it by using their social media outlets more effectively.

 

Klout is a website that provides you with in-depth information about how influential you are in your social networks. Ohio University Greek Life comes in with a moderate score of 35, whereas my influence score is 45.

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About AdamAssessesAthens

Do you really care? I'm interested in social media, music, journalism and people. This blog was created in order to explore the ways companies use social media to promote themselves in the Athens, Ohio community. View all posts by AdamAssessesAthens

3 responses to “Ohio University Greek Life: Don’t Forget Your Oxford Polos, Salmon Pink Shorts and Sperrys

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