Photo via kegfly.com
Ahhhh, Kegfly! Your idea is so good and so simple it makes me wonder how I didn’t think of it…aside from the fact I would have no idea where to begin. Borrowing their business model from another deal-of-the-day company, Groupon, KegFly is quickly expanding to other universities and states offering very attractive discounts to students from local businesses.
The service was brought to Ohio University’s campus last year by Maxx Blank and Zac Sebo (former OU students) because they saw a market that wasn’t being serviced and seized the opportunity. In less than the span of a year, they have become a notable name around campus by organizing their own engagements and appearing at various student events and festivals (aided with the help of their KegFly girls).
The way this website works is that they offer promotions from a certain business and a set number of people have to bid on it before the deal is activated. If the set number is not met, the customers credit card isn’t charged and the businesses don’t lose any money; win-win! If the quota is reached, you are sent a printable coupon via e-mail or can opt to have an SMS message sent to your phone…it couldn’t be more convenient.
The fact of the matter is that the products promote themselves; if the deal isn’t active yet, then people are going to share it with their friends through either their Tweets or Facebook posts.
This weeks deal is for 50% off two eyebrow waxing sessions at Raphael’s Salon which is normally $24 and in case you’re dumb, that means you only pay $12. I could honestly stand to have my eyebrows waxed, they’re very burly, like my chest, but I’m to proud to take care of them.
Here’s a little video they produced for the deal (via KegFly’s YouTube channel):
Their Facebook page currently has 3,091 likes which is a pretty decent percentage of our campus; kudos, guys. They obviously use this as one of the venues to display their deals but they also make a point of talking to their supporters. For instance, their previous deal was for $10 dollars worth of O’Betty’s for $5 and someone took a picture of them eating it and they re-posted it on their wall. It’s very important to use your social media outlets to create a conversation by making your pages and posts seem very personal, as if they weren’t just a company fiending for money.
They make a point of showing up at various student events and holding their own promotional events, such as their highly lauded Kieser’s BBQ give-a-way at Baker (amazing). I actually found out about the event because I saw that many of my friends had Tweeted about it and, as a man, I can never refuse free meat. At these events they talk to people about their company and its benefits and then get the people to “like” them on Facebook or follow them on Twitter (see picture below). They also tag people in the pictures of their events which exposes their page to innumerable others that view that person’s pictures; smart move.
Photo via KegflyOU's Facebook page
Another way they drive traffic to their page is by offering incentives for people to “like” like their posts by offering the chance to win something for free. Essentially, they’ll say “Like our post and the 60th person will get a free (item of the day),” or something to that effect. Offering rewards for promoting their cause is a really great way to get people interested and involved.
Also, now that Facebook pages can post on post’s as if they were a person themselves, the KegFly people make a concerted effort to promote other local organizations and posting their posts on their own wall.
Their most current deal for Raphael’s Salon has been liked on Facebook by 27 people which isn’t too shabby considering the deal just launched today. It’s apparent that people spreads their word more openly on Twitter because the deal has been tweeted 357 times which I think is pretty insane.
It’s makes sense that the company’s creators are especially savvy with social media because of how young they are but a lot of people have no idea how to effectively use them as powerful marketing tools.
Nothing gets my goat more than people that say “Twitter is dumb, it’s just a bunch of Facebook statuses. I don’t care when you’re eating a sandwich.” Obviously those people haven’t joined the conversation or they’re following people without anything interesting to say; my tweets are hilarious and informative. It’s a better way to connect with people because you can search for people that are interested in the same things as you and talk to whoever.
The guys at KegFly frequently tweeting from their KegFlyOU account to tell people about their deals, respond to peoples praises of their surrogate products and offering reasons why you should use their services. Since they’re still young guns themselves, they understand what appeals to the Ohio University crowd: drinking. They made this post last night about their previous deal “@KegflyOU The #Obettys deal is off-line tonight, get it before you go out so you can have a drunk snack late night!” Does that sound like a good idea to me? Yes!
My roommate took advantage of this deal the other night, tweeted about it and they responded back to him. It made him feel special, I could tell by the look in his eyes. It’s the little things in life that people appreciate and tweeting back at your customer is usually an effective way of making them return to your site for your services.
In addition to being active on Facebook, Twitter and YouTube, they have a Tumblr blog that offers sound financial advice, random information, quotidian observations, music critiques, etc. It doesn’t have a concise topic but it gives you a glimpse into the people that run the company and the things they enjoy. For instance, I have a new found appreciation for them because one of them has a post about Big K.R.I.T
The genius of the thing is that they are offering both students and businesses a great value by providing us with coupons that double the value of our money and by doing social media marketing for the participating companies.
Klout is a website that provides you with in-depth information about how influential you are in your social networks. KegFlyOU has a decent score of 49, but that isn’t much better than my score of 45